I build stores the way a tailor cuts a suit.

I started freelancing in 2021. My first Shopify jobs were simple: setting up stores, uploading products and helping owners keep orders and stock in line.

Those jobs taught me that a store's hardest problems are often behind the homepage: stock that does not match, an order nobody forwarded, or a migration that stopped halfway.

Since then, I've worked on ecommerce migrations, inventory connections and storefront builds. I also build my own business platforms, independently of client projects. Operating products of my own keeps me close to the everyday work of maintaining software.