What shoppers see
An editorial storefront with licensed brand typography and a short product finder based on hold and finish.
← All store workIN PROGRESS · PRIVATE CLIENT
One store for shoppers and salons.
The store needed to feel premium to individual shoppers while also supporting orders from professional salons, without splitting the business across multiple stores.
AT A GLANCE
What this job needed.
- Store
- A premium grooming brand launching in Europe
- Needed
- A premium storefront with a separate buying journey for approved professional buyers
- Built with
- Shopify, Horizon theme, product finder, Shopify Forms and B2B features
- My role
- Planning, Figma design, theme development and trade setup
- Status
- Work in progress; public client approval pending
WHAT CHANGED01 · FRONT 02 · MIDDLE 03 · BACK
The store, layer by layer.
How buying works
Separate retail and professional buying journeys, with trade catalogs shown only to eligible approved buyers.
The operations
Applications and launch-control settings help the owner approve trade customers and publish content when ready.
THE OUTCOME
What the store gets.
A single store structure for retail and trade, pending launch and owner approvals.
This is in progress, not a delivered or publicly launched client result. No identifiable client imagery is displayed.
LESSONS FOR YOUR STORE
What you can take away.
Define trade application rules, pricing and payment terms before designing the buying journey. Check the Shopify plan's B2B feature limits first.
Plan my trade channel ↗